Join the team from Slice Communications to learn how to use strategic communication to grow your business.
The presentation will provide an introduction to PR. In addition we will discuss:
- The importance of determining your business goals as it relates to PR
- Different techniques/ best practices
- Do’s and Don’ts
- How to leverage social media to support PR efforts
Presented by Cass Bailey, Founder and CEO; Brian McDonnell, Business Development; and Jullieanne Cueto, PR Account Manager
Cass Bailey is the president and CEO of Slice Communications, an agency that makes people pay attention to their clients using public relations, social media, and email marketing. She began her career at Ketchum Public Relations in Washington, DC, and has also held positions with the Honorable Mark Oaten, Member of Parliament for Winchester, the Tory Party in the United Kingdom, New Economy Strategies, Innovation Philadelphia and Braithwaite Communications.
She is deeply involved with her community, serving as Chair of the Board for Tree House Books, Marketing Chair for the Philadelphia chapter of the Entrepreneurs Organization, and member of the Board for Hopeworks ‘N Camden and the Philadelphia Ad Club. Cass graduated from The Catholic University of America with a degree in international politics, economics, and philosophy.
Brian McDonnell is a partnership and business development lead for Slice Communications, passionate about Philadelphia and its emerging tech community. He has worked with many organizations, start-ups, and entrepreneurs to prioritize and use communications to help achieve growth goals.
Jullieanne Cueto has experience in managing a portfolio of public relations and integrated communications accounts. Her strength lies in the strong media relationships she has developed with reporters covering the technology, healthcare, life sciences, and consumer industries.