[whitepenny] Presents:
2025, Today: Digital acceleration and how to decrease brand friction at the speed of business
Often described as disruptive, COVID-19 is actually an accelerant. During the pandemic, we have condensed 5-10 years of digital adoption into 3-6 months. Even the most 'digitally resistant' consumers have adopted digital pathways by which to discover, explore, and transact in the digital space.
Brands today must focus on the end user and the consumer experience. To do so, they must be resilient, flexible, and as friction-free as possible.
Who should attend:
Founders, CEOs, Presidents, COOs, CMOs & CROs
What to expect:
A C-suite level discussion on the intersection of Brand Strategy and Digital Transformation and why brand and digital are not just for B2C but are central to B2B, Healthcare, & Bio / Life Sciences.
Jon and Travis will lead an interactive session on how to effectively manage a digital transformation process, how to adopt and customize digital tools and technologies to create new (and rethink existing) business processes, and how to alter customer experiences to meet changing consumer habits and your competitive landscape.
It’s a holistic approach to adopting new technologies that reaches deeper than sales, marketing, and customer service. At the heart of digital transformation is brand strategy: how a company is positioned to best communicate, engage, and deliver to its customers, partners and constituents.
Presenters
Jon Cofsky & Travis Coley
Whitepenny, Brand & Digital Strategy
Following this session, Whitepenny will be hosting virtual office hours. Sign up for office hours here.